Career Reinvention Essentials!

Leveraging 2014 Top Personal Branding Trends


For the past several years, William Arruda, personal brand guru and Founder of 360 Reach, has delivered his top personal branding trends for savvy professionals who want to be on brand point in their career endeavors. This list is good to help you assess your current brand and create a branding strategy that will help you achieve your branding goals.

Ideally, putting them all into play could be good for your career; realistically, however, you may not be able to implement them all at once. A suggestion is to identify the top three trends for immediate implementation and create a personal branding goal strategy to help implement the other choices.

Here are my top 3 picks for 2014:

Mobile Business Cards: Sites like offer free to low-cost mobile apps that allow you to have a virtual business card. This saves from having to order business cards and allows you to send your virtual card via email and import directly into the receiver’s address book. It also has a QR code for your Apple Passbook for quick scanning in case email is too slow. There is also a cool feature you can add on your LinkedIn contacts tab (it looks like a rolodex card across from your LI public address).

Quick Response Codes: Known as QR codes, these two-dimensional mobile codes offer you the opportunity to embed parts of your career portfolio, a video, or other career assets into a portable code. Add the code to your business card to pique curiosity and add a cool factor to your professional presence. You can create a free one at Create, download as a jpeg file, and then add to your business card—front or back!

Professional Email Signatures: Every email account allows you to customize your email signature. This is prime real estate in your email. You can create your own, or you can use a free tool like to customize your signature with social media buttons.

Click here to download 2014 Personal Branding Trends by William Arruda for additional branding trends!

Which tool will you implement in 2014?

Stay on point, on task, and on the move!


Check out the other articles from the January 2014 Newsletter:

Increase Your Digital Presence and Curate Content
Refresh Your Resume in 2014

About the Author

Vaneese Johnson Vaneese is an Entrepreneur, Speaker, Writer and a Certified Career Action Coach with a passion for helping people be successful and strategic in every aspect of their career!  “I am passionate about working with professionals to help them create and focus on aligning their personal values, professional skills and goals within their careers and lives!” More about Vaneese...