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Are You a Brand Imposter?

Recently, I was flipping through the myriad of cable channels and I came across a reality show (shall remain nameless) and the main person is a budding international entertainer – every bit of eight years old. Despite the girl’s age, her mother says that she wants her daughter to be the next Beyonce. For all intents and purposes, I get it. She wants her daughter to achieve the fame and fortune of Beyonce; although, there are a lot of demands and pressures that come from having a persona like Beyonce’s. The problem isn’t in having an inspiration to look up to, rather the problem is that the mother is not encouraging her daughter to live in her authenticity and develop her own brand. How many times have you sacrificed or traded in your authentic self to satisfy the brand labels that others have put upon you? Or perhaps,

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