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Recently, I was flipping through the myriad of cable channels and I came across a reality show (shall remain nameless) and the main person is a budding international entertainer – every bit of eight years old. Despite the girl’s age, her mother says that she wants her daughter to be the next Beyonce. For all intents and purposes, I get it. She wants her daughter to achieve the fame and fortune of Beyonce; although, there are a lot of demands and pressures that come from having a persona like Beyonce’s. The problem isn’t in having an inspiration to look up to, rather the problem is that the mother is not encouraging her daughter to live in her authenticity and develop her own brand. How many times have you sacrificed or traded in your authentic self to satisfy the brand labels that others have put upon you? Or perhaps,

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  The resume as we know it is dead! In the past, an updated resume consisted of adding a new position, a new job title, or updating additional responsibilities. Today’s job market demands more than a few lines and some added duties. Resumes still play a major role as one of your staple career communication documents. In this case, refresh simply means saying something old in a new and relevant way with current market language to showcase your value. Your resume is your marketing brochure, and it should be fresh at all times. Here are seven ways refresh your resume: Delete Your Home Address. Don’t want to tell where you live? Then don’t. It is completely appropriate to just put your name, email address, and cell phone number on your resume. Today’s professionals pursue career opportunities without zip code boundaries. With cloud technology, one can work

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  For the past several years, William Arruda, personal brand guru and Founder of 360 Reach, has delivered his top personal branding trends for savvy professionals who want to be on brand point in their career endeavors. This list is good to help you assess your current brand and create a branding strategy that will help you achieve your branding goals. Ideally, putting them all into play could be good for your career; realistically, however, you may not be able to implement them all at once. A suggestion is to identify the top three trends for immediate implementation and create a personal branding goal strategy to help implement the other choices. Here are my top 3 picks for 2014: Mobile Business Cards: Sites like vizibility.com offer free to low-cost mobile apps that allow you to have a virtual business card. This saves from having to order business cards and

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Standing out and getting noticed during a job hunt requires a combination of the tried, true, and modern strategies. Technology is a wonderful thing and today’s job hunter should be prepared by using their own common sense and leveraging the most up to date tools possible. Today we are going to explore a few of those tools to help you take your personal brand and career to the next level! Quick Response Code (QR Code) You may have seen these new scan-able codes around but did not know what they were. They are those little square boxes that are similar to barcodes. You can scan them with your cell phone to get more information about a business or a product. Did you know that you could also create your own QR code and include it on your resume or business card? Yep. You sure can! Why not create a

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There is no doubt that our careers are also a part of identities and a very important part of our lives. Sadly for many people, their work is probably the most significant part of their existence. I won’t disagree with you and say that many feel a void before discovering their true purpose in life but there’s more to living than work. Don’t confuse who you are with your company or what you do. Are you having a career identity crisis? Ask the following questions to find out: How Do You Introduce Yourself to New Acquaintances? Well, answer the question. What do you say? Do you say hello, my name is A and I am a B at XYZ? Do you feel a certain sense of pride at the very end when you mention who work for? If so, you might be confusing who you are as

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I had the honor of attending an Executive Roundtable event recently. The panelist were a cross representation of high profile executives in Sciences, Healthcare, Media & Entertainment, Insurance and Pharmaceutical industries. The wonderful visual about the panel was a good representation of women and men so it was a clear reminder the playing field is open to talented professionals. Aside from what I saw, I was more impressed by what they shared about their paths to their career rise. The #1 take-a-way for me was to be Relevant in today’s marketplace! Here are some nuggets of career planning wisdom: 1.   Evaluate your marketplace and industry to identify growth trends and look for more understanding of the global marketplace and environments. The only way to stay relevant is to know what’s happening in your industry today. Industry leaders actually set the trends and stay ahead of what is happening

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