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There is no doubt that our careers are also a part of identities and a very important part of our lives. Sadly for many people, their work is probably the most significant part of their existence. I won’t disagree with you and say that many feel a void before discovering their true purpose in life but there’s more to living than work. Don’t confuse who you are with your company or what you do. Are you having a career identity crisis? Ask the following questions to find out: How Do You Introduce Yourself to New Acquaintances? Well, answer the question. What do you say? Do you say hello, my name is A and I am a B at XYZ? Do you feel a certain sense of pride at the very end when you mention who work for? If so, you might be confusing who you are as

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  If you need help developing your personal brand don’t worry! Your work speaks for you and is an integral part of your professional brand. What things do people say about you based on the work you do? This question is a good starting point for figuring out what your professional brand is. Another thing to keep in mind when developing your personal brand is the message you want to communicate. When thinking of your professional brand, consider yourself as a complete package. You can break that package down into pieces. Start by thinking about how you dress. Is what you wear in alignment with who you are as a person? Does what you wear match how you want to be perceived? If you want to be perceived as confident but are hiding behind oversized clothes, you have to stop. Read our article about dressing for success here. Think

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